How to Build an Email List for Beginners:
Now, I know what you're thinking, "Email? That's so outdated!" But hear me out, my friend. Email is still one of the most effective ways to connect with your audience and turn them into loyal customers.
And let's just start with 5 reason why I think it's better and more important than both Instagram and Pinterest:
You own your email list: With an email list, you own the contact information for each of your subscribers. This means that you have direct access to them, regardless of any algorithm changes or social media platform updates.
Email has a higher ROI: According to data from Campaign Monitor, email marketing has an average ROI of 4400%, compared to just 15% for social media marketing. This means that for every $1 you spend on email marketing, you can expect an average return of $44.
Email is more personal: When someone subscribes to your email list, they are giving you permission to enter their personal inbox. This is a privilege that shouldn't be taken lightly. With email, you have the opportunity to create a more personal connection with your subscribers, which can lead to increased engagement and loyalty.
Email is more targeted: With an email list, you have the ability to segment your subscribers based on their interests, behaviors, and demographics. This means that you can tailor your email content to specific groups of subscribers, which can lead to higher open and click-through rates.
Email lasts longer: While social media posts have a short lifespan, email can stay in someone's inbox indefinitely. This means that your email content has a longer shelf life and can continue to drive traffic and sales long after it was initially sent.
Overall, while social media platforms like Instagram and Pinterest is super important as the top of your sales funnel and can be great for building your brand and driving traffic, having an email list is a powerful tool that can help you connect with your audience in a more personal and targeted way, with higher ROI and long-lasting impact.
So, let's get started with part one of this blog post on how to build an email list. I'll be sharing some good tips along the way to keep you entertained.
I recently had a client with a pretty big Instagram account, she was clueless about email marketing. She thought, she could just post on social media and people would magically find their way to her website. Boy, was she wrong! She had experienced some dives in her engagement on Instagram and her website was like a ghost town, and her bank account was feeling the effects.
That's when she stumbled upon me and the magical world of email marketing. I learned her that building an email list is essential for any online business and I set up up lead magnets and automated email flows for her. It's like having a direct line of communication with your audience, and it allows you to build relationships and make sales on autopilot.
So, here are some tips on how to build your email list:
Offer a freebie: People love free stuff. So, create an irresistible lead magnet that your audience can't say no to. It could be an ebook, a checklist, a video training, or anything else that provides value and solves a problem for your audience.
Create a landing page: Once you have your lead magnet, create a landing page where people can opt-in to receive it. Your landing page should be simple, clear, and visually appealing. Use keywords from Google keyword planner to optimize your landing page for search engines.
Drive traffic to your landing page: You can't just sit around and hope that people will find your landing page. You need to actively promote it. Share it on social media, run Facebook ads, collaborate with other bloggers, and use any other marketing tactics that work for you.
Optimize your website: Make sure your website is optimized for conversions. Add opt-in forms to your sidebar, footer, and anywhere else that makes sense. Use pop-ups and slide-ins to grab people's attention. And make sure your website is mobile-friendly.
How to use funny Call-to-actions to get people to sign up for your email list:
So now we talked about how to build your email list. Now, we're going to talk about how to use strong and humorous call-to-actions (CTAs) to ask people to sign up for your email list.
Now, you might be wondering, "What the heck is a CTA?" Well, it's a fancy marketing term for the button or link that you use to ask people to take action. In this case, we want people to sign up for our email list. And we want to make it as irresistible and fun as possible.
So, here are some tips for creating strong and humorous CTAs:
Be clear and concise: Your CTA should be simple and easy to understand. Don't use fancy jargon or complicated words. Tell people exactly what they're signing up for and why they should care.
Use action-oriented language: Your CTA should use active verbs to encourage people to take action. Use words like "get," "download," "subscribe," and "join."
Create a sense of urgency: People are more likely to take action when there's a deadline or a limited time offer. Use phrases like "limited time only," "don't miss out," or "act now."
Add social proof: People are more likely to trust and follow others. Use social proof by adding testimonials, reviews, or statistics to your CTA.
Use humor: Humor is a great way to grab people's attention and make them laugh. Use puns, jokes, or funny images to make your CTA stand out.
Here are 10 humorous CTA suggestions to get your creative juices flowing:
- "Join the cool kids' club - aka our email list."
- "Get ready to be wooed by our irresistible emails."
- "Don't be FOMO's next victim. Sign up now!"
- "Subscribe to our email list for exclusive content and dad jokes."
- "Enter your email to be part of the in crowd. (Sorry, we don't have leather jackets.)"
- "Join our email list and we'll send you virtual high fives every week."
- "Click here to join the email revolution. We have cookies."
- "Be the first to know our secret recipes. Sign up now!"
- "Sign up for our email list and we'll never send you spam. Just bacon recipes and cat memes."
- "Enter your email and let's be best buds forever. We promise to only send you the good stuff."
Do you want even more humorous CTA's & subject lines? Go download my FREE list of 185 non-boring CTA's & subject lines here
Where to place your sign-up form in a blog post:
Now, let's talk about where to place your sign-up form in a blog post.