How to Plan Your Marketing and Content in Advance

How to Plan Your Marketing and Content in Advance

I have worked with many big companies like: L’Oréal, Tefal, elf Cosmetics, Companys, Trollbeads, Murad and Caudalié. And if there is one thing that repeats itself in larger successful companies, then it is long-term planning of their marketing activities. And even though you are just a newbie as a business owner doesn't mean you should miss out on making your marketing easier. 

So even for a small businesses, it's becoming increasingly important to have a solid marketing and content strategy. Without one, it can be challenging to reach your target audience, communicate your brand's message, and achieve your business goals. This is where a marketing and content planner comes into play. In this blog post, I'll show you how to use my free marketing and content planner and the benefits it can bring to your business because as a business owner or marketer, planning your marketing efforts is essential for success. Without a solid plan in place, you risk wasting time and resources on ineffective tactics and losing potential customers and revenue. 

First, let's take a look at what a marketing and content planner should include:

  1. Target audience: Understanding your target audience is critical to developing a successful marketing and content strategy. Who are they? What are their pain points? What motivates them to take action? These are all questions you need to answer to create content that resonates with your audience.
  2. Business purpose: Your business purpose is the driving force behind your marketing and content strategy. It's the reason why you're creating content in the first place. Your business purpose could be to increase brand awareness, drive sales, or establish thought leadership in your industry.
  3. Five content pillars: Your content pillars are the overarching themes that guide your content creation. These should align with your business purpose and target audience. For example, if you're a health and wellness brand, your content pillars could be nutrition, fitness, mental health, self-care, and lifestyle. Or like I do marketing and website, so my content pillars are: 1. Email marketing. 2. Website optimization and design 3. Canva 4. Branding 5. Content creation.
  4. Yearly goals: Your yearly goals should be specific, measurable, and aligned with your business purpose. These could include increasing website traffic, growing your email list, or generating more leads.
  5. Product/service launches for every month of the year: Planning your product and service launches ahead of time can help you create a buzz around your offerings and ensure that your marketing efforts are aligned with your business goals.

Now that we've covered what you should include in the marketing and content planner, let's dive into how to use it.

  1. Yearly planning: Write all activities for the whole year.
  2. Monthly planning: Start by planning out each month of the year. Identify any holidays or events that may be relevant to your business and incorporate them into your content strategy. For example, if you're a beauty brand, you may want to create content around Valentine's Day, Mother's Day, or Halloween.
  3. New product launches: If you have any new product launches planned, make sure to create a content plan around them. This could include blog posts, social media campaigns, and email marketing.
  4. Weekly blog posts: Consistency is key when it comes to blogging. Plan out your blog posts for the month ahead, ensuring that they align with your content pillars and target audience.
  5. Weekly newsletters: Email marketing can be a powerful tool for engaging with your audience. Plan out your newsletters for the month ahead, including any promotions or freebies you may be offering.
  6. Monthly competitions: Running a competition can help you generate buzz around your brand and increase engagement with your audience. Plan out any competitions you want to run for the month ahead.
  7. Freebie promotions: Offering a freebie, such as a download or discount code, can be a great way to encourage people to engage with your brand. Plan out any freebie promotions you want to run for the month ahead.
  8. Affiliate marketing offers: If you're working with affiliates.
  9. Last but not least all of this planning should be repurposed into Instagram posts, Facebook posts or Pinterest posts. I am not saying you should be on all platforms because that would be too overwhelming.


Benefits of Using a Marketing and Content Planner

  1. Increased Efficiency: A marketing and content planner helps you stay organized and focused. By planning ahead, you can ensure that your marketing efforts align with your overall business strategy and avoid wasting time on ineffective tactics.
  2. Improved Consistency: Consistency is key when it comes to building a strong brand and engaging with your target audience. By planning your content ahead of time, you can ensure that you’re consistently creating and sharing content that resonates with your audience.
  3. Better Collaboration: A marketing and content planner can also improve collaboration between different teams within your organization. By sharing the planner with your team, everyone can stay on the same page and work together towards your business goals.
  4. Increased ROI: By planning your marketing efforts ahead of time, you can ensure that you’re investing your time and resources in the most effective tactics. This can help you achieve a higher return on investment (ROI) and maximize your revenue.


A marketing and content planner is an essential tool for any business owner or marketer who wants to streamline their marketing efforts and achieve their business goals. By including key components such as target audience, business purpose, content pillars, yearly goals, product/service launches, monthly planning, and weekly content planner, you can stay organized and focused on creating and sharing content. So what are your waiting for? Go download my free content planner here and start planning today.


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how to plan your content and marketing in advance


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