Welcome to the first lesson in my "Create your brand in Canva course". We are going through 10 different lessons where you will learn everything from creating a mood board to finding the right colors, fonts, designing matching social media templates and creating a lead magnet if you are a service provider, and designing product labels if you are a product-based business.
Here are all of the lessons in my free course:
But first I want to explain why it is so important to have your own brand: A brand is so much more than a logo, it builds relationships with your customers, it makes you recognizable and it makes you look professional. So when you have a cohesive look on all platforms that are in line with your business card and the labels on your product you are guaranteed to get more leads and customers.
If you are ready to start, let's’s create that mood board as the first thing.
1: How to find inspiration for your brand and make a mood board in Canva
Before you start designing your brand you need to find inspiration for color, fonts, and what vibe you want your brand to have.
I would start by going to Pinterest and start using some of the search terms you want your brand to be related to. It could be:
- Boho branding if that’s the vibe you are going for
- Earthy color palette
- Depending on what kind of business you have: if you are a coach it could be a coach logo and brand or if you want to start a business where you sell candles, search for candle logo, candle branding or candle labels.
And when you have searched for these different terms Pinterest will come up with a lot of different photos and colors, and then you can save the ones you feel are inspiring to your branding project in a folder on your computer.
Now you open Canva. But let's take a quick tour of the basic functions in Canva, see below:
Canva already has a lot of moodboard templates you can use. But the first thing you do when you are in Canva is to create a folder where you put all of the graphics you have made in relation to your brand. in this way, you can keep track of it and always find it when you need to create new graphics.
Then you go to the search bar where you search for: mood board. Then Canva will come up with a lot of ideas.
Open the Mood Board you like the best, go to upload in the left bar, and upload the images you downloaded from Pinterest. Remember that everything you download from Pinterest is owned by someone else, so you can only use it for private usage and not for business purposes. This is also why I use branding I have made myself and photos from Canva in this tutorial because it would be illegal to use the ones from Pinterest for other than private projects.
Bonus tip: if you find more than one mood board you like you can hover the mouse over it and click on the star, then it will be saved in your favourite folder.
Now you can use Canvas color picker to use some of the colors for your brand board, follow the guide and see the image below.
1. Click on one of the images
2. And then on the color square in the top bar
3. Scroll down to photo colors and pick some of the ones that you like the best.
Now it's time to create a full color palette and find the right fonts for your brand